Starting from the perspectives of beautiful scenery, food, culture, and life, the show uses reality shows to explore the scenery of various places, experience local intangible cultural heritage projects, and feel the local customs and practices. Each episode has a theme for each place, using unique city symbols to fully display the cultural charm of each place to the audience, and firmly establish the foundation of "going there in this lifetime". At the end of each trip, the guests will record what they have seen and heard in handwritten travel notes, and use 12 travel notes to connect the theme of the entire season to tell a complete travel and cultural story.
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